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Kitchen from Wolff Olins

Scaling impact with large global organisations


You guys were true pros. We dove right in, quickly got to the root of the problem and in less than an hour walked away with practical tools that we could actually use.
— James Frisbie, VP Brand, HKS Architects

Read more about what it takes to build a successful venture inside an organisation in this medium post.

Ambition
I co-founded and ran Kitchen, now called Curve, our corporate learning arm within Wolff Olins. I helped develop an online learning platform with the capacity to reach 100,000+ people across global organisations. 

Action
With the support of senior leadership, I built this venture on my own initiative from the ground up. My role involved many hats: 

Vision + Business strategy + Metrics
Product strategy + Course design
Business development + Marketing internal training

Outcome 
Our alumni base, includes senior leaders from Virgin, EE, AECOM, (RED), Frog Design, Macmillan and the Wellcome Trust. Our Net Promoter Score -- the likelihood of learners to recommend our courses -- was 87. To put this into context, Apple is 76, Amazon is 69. 


Key learnings

Know that every client, every learner is different
Make unique courses that meet each individual’s learning needs to move your entire business forward.

Create a scalable model
Design a simple content framework that enables everyone in your business to quickly transform your most valuable thinking into sellable online courses. 

Ensure learning achieves business outcomes
Work across disciplines – strategy, marketing, human resources – to design a learning and development programme that makes your organisation’s vision a reality.