“The cave you fear to enter holds
the treasure you seek.” 

I’d love to have a real conversation
about fear and transformation.

Let’s talk.


Instagram @melissaandrada


123 Street Avenue, City Town, 99999

(123) 555-6789



You can set your address, phone number, email and site description in the settings tab.
Link to read me page with more information.

GE Healthymagination


Inspiring outside resources
Nudge, a read on how to nudge people to make the right, but often difficult decisions.

Switcha read on how you can use simple methods to yield extraordinary results.

New York 2009

I was a strategist on this project for Big Spaceship. 

GE needed a digital and social media experience to inspire everyday Americans to get healthier.

We created a strategy based on behavioural economics that inspires people to get healthy through small steps.
Digital + Social Media Strategy
Content Creation + Research Metrics

Over 20,000 micro actions were completed within the launch of the mobile app Morsel.

Key learnings

Start with small steps
Changing behaviour is hard. Start with bite-sized steps to get people to live a healthier lifestyle. 

Be a positive force for change
Share inspiring stories and articles that get people to think differently. 

Reward people
Reinforce the right behaviour through positive feedback – comments, iconography and community support.