“The cave you fear to enter holds
the treasure you seek.” 

I’d love to have a real conversation
about fear and transformation.

Let’s talk.

mel@melissaandrada.com

Instagram @melissaandrada
+1-206-724-3307

         

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GE Healthymagination

INSPIRING AMERICA TO BE HEALTHIER



Inspiring outside resources
Nudge, a read on how to nudge people to make the right, but often difficult decisions.

Switcha read on how you can use simple methods to yield extraordinary results.

I was a strategist on this project for Big Spaceship. 

Ambition
GE needed a digital and social media experience to inspire everyday Americans to get healthier.

Action
We created a strategy based on behavioural economics that inspires people to get healthy through small steps.
Digital + Social Media Strategy
Content Creation + Research Metrics

Impact
Over 20,000 micro actions were completed within the launch of the mobile app Morsel.


Key learnings

Start with small steps
Changing behaviour is hard. Start with bite-sized steps to get people to live a healthier lifestyle. 

Be a positive force for change
Share inspiring stories and articles that get people to think differently. 

Reward people
Reinforce the right behaviour through positive feedback – comments, iconography and community support.